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Vanessa Cabrera Earns 2016 Constant Contact Email Marketing Allstar Award

Chicago, IL — March 20, 2017 – Vanessa Cabrera, an email marketing strategist and online marketing mentor for small business, has been named a 2016 Email Marketing Solution Provider All Star Award winner by Constant Contact, part of the Endurance International Group, Inc.’s (Nasdaq: EIGI) family of brands and the trusted marketing advisor to hundreds of [...]

By |email automation, Email Marketing|

How To Tap Into Your Reader’s Emotions

Show More Empathy for Your Audience Whenever I sit to write a new email to my list, I try to write it from their perspective. Why is this important to them? How is this going to benefit them? Bottom line, how am I going to connect with them. One of the strategies I teach is [...]

By |Email Marketing|

How to Animate Your Emails

Looking to spice up your emails? A fun and really simple way you can do this is by animating your emails. How? You can create and add a GIF to your email. It literally took me about 10 minutes to create this silly GIF. Check-it. How to Create a GIF The online tool I used to [...]

By |Email Marketing|

Why You Need An Automated Welcome “Series”

We've all received one. You join someone's list and vwa-la there it is, the welcome email. It reads something along the lines of thanks so much for joining our list, your privacy is important to us and blah blah blah. Ok so maybe the welcome email isn't all together dead, but the idea of [...]

By |email automation, Email Marketing|

Pros and Cons of Having a Facebook Page vs a Facebook Group for Business

Have you had it with not getting the engagement you once had on your Facebook business page? Do you even post anything on it anymore? Or maybe you have hoot suite doing the work for you. Simply scheduling random posts that no one is even liking, commenting or sharing. Now I'm not telling you to abandon [...]

By |Email Marketing, Facebook|

How To Create An UBER-RESPONSIVE Email List

I’m curious. When you checked your email today, which of the hundreds of emails did you open and why? When I checked my email today, there were some emails I couldn't wait to read and others I unsubscribed from or made a mental note to do so later. So what's the secret sauce? How do you get your [...]

By |Email Marketing|

How To Connect With Your Perfect Clientele and Kill It On LinkedIn

Savvy business people are using LinkedIn as a PRIMARY source for new leads, new clients and tangible revenue. In fact, for B2B companies, LinkedIn is a critical tool that can make your prospecting faster, smoother and ultimately, more profitable! There are over 430 million users worldwide There are over 2 million LinkedIn groups with an additional 8,000 [...]

By |LinkdeIn|

How to Write a Non Promotional Email

Your customers want more than just promotional emails. To drive sales with email marketing, go beyond self-promotion; look for ways to provide value and build customer relationships. Non promotional emails gives you a chance for your audience to get to know YOU not your business. But I get it, staring at a blank screen and deciding [...]

By |Email Marketing|

The 5 Reasons Nobody Is Opening Your Email

You have your offer or great event coming up. You're pumped to get the word out. You spend hours putting together what you think is a killer email. You hit send, sit back and think...if you create it they will come. Not so fast boo. Below I break down 5 reasons why your "killer" [...]

By |Email Marketing|

How To Create Automated Funnels That Save You Time & Make You Money

I have a confession. As a professional email marketer for over 15 years, I just started using email automation within my own business model. GASP! NO! WHAT DID SHE JUST SAY? OMG! I know I know, the truth hurts, and there you have it. There are several reasons why it took me so long [...]

By |Email Marketing|
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